SunRail
Photographer: Sailforth
About
Commuter rail system in the Greater Orlando, Florida, area. The SunRail system is financed by the FDOT and local governments of the counties it serves.
My Role
Social Media Coordinator
Copywriter, Account Manager
May 2025 - Present
Industry: Transportation / Government
I was tasked with creating monthly and weekly content calendars, interacting with comments/DMs according to approved language, and coordinated filming content.
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I would also actively participate in all campaign brainstorming and planning sessions involving safety, promotions, and events located near the 17 stations of SunRail.
Safety
Reels focused on rail safety education. After seeing high engagement on videos featuring near misses, I chose to keep these in a weekly rotation to boost impressions and engagement. These top performing posts achieved over 1 million views each across all platforms.
See Tracks, Think Train
National Distracted Driving Month
Things we're leaving behind in 2025...
Station Destinations
Reels focused on highlighting popular destinations around SunRail. After seeing high engagement on videos featuring near misses, I chose to keep these in a weekly rotation to boost impressions and engagement. These top performing posts achieved over 1 million views each across all platforms.
Ride SunRail to the Morse Museum
Ride to the DeLand Museum of Art
Safety: ENS Sign
#Relatable
Reels focused on humanizing the brand and boosting shares.
Romanticizing my daily commute.
Slow down.
Promise me?
Copywriting Samples
