STRATEGY & PLANNING
PRODUCT LAUNCH CAMPAIGN
Campaign proposal for a product launch to accompany the new Villain-Con ride at Universal Orlando.
RESEARCH & CREATIVE DEVELOPMENT
Campaign proposal for an aromatherapy skincare brand.
A mock up for a social media plan that prioritizes audience engagement and education.
SOCIAL MEDIA PLAN
COPY:
Vacationing is hard enough, but for children with autism, it can be even harder. Spend more time enjoying the trip knowing help is here. Sleeping Bear Dunes National Lakeshore has the perfect spot to enjoy the scenery and avoid large crowds. The hiking trails are adorned with beaches for breaks and automatic chairs for guests in wheelchairs. Don't miss another vacation, book your trip to Sleeping Bear Dunes.
MAGAZINE AD & COPY
Their Problem: attract more guests to Sleepy Bear Dunes.
My Solution: Highlight the park's accessibility to vacationing families traveling with children needing mobility aids.
