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Melissa Correia

Advertising & Social Media

Degree: Bachelor of Arts

Advertising & Public Relations

Location:

Orlando, FL

Phone:

386-228-5294

EXPERIENCE

EXPERIENCE

FREELANCE

2018 - PRESENT

SOCIAL MEDIA MANAGER & CONTENT CREATOR

  • Developed and executed an organic growth strategy focused on TikTok trends, targeting a niche fanbase that increased following to 900 in 4 months. One post garnered 28.6K views, and overall reach and engagement doubled since the beginning of the campaign.

  • Produced a live concert and used Instagram and Facebook ads, video promos, countdown graphics, and performer features, leading to a 20% increase in ticket sales by the second week. Also implemented a donor reward system to drive additional funding for the self-produced event which made up 18% of the budget.

CKONCEPTS AGENCY

MAR 2024 - MAY 2024

SOCIAL MEDIA MANAGER

  • Organized and developed social media posts for 5+ food industry clients, utilizing trending reels and engaging copy to increase brand awareness and meet client quotas for monthly packages.

  • Led a team of designers and photographers in a social media campaign for Orlando Taco Week. Developed the creative direction, managed community engagement, and wrote compelling copy for post captions and email marketing. The campaign helped increase the client’s foot traffic and sales, ultimately earning the award for the 'Best Tacos in Orlando.’

  • Increased a client's social media following by 2.5% and interactions by 7% within 1 month, then analyzed opportunities for more optimization using analytics from Metricool to present data to clients.

  • Increased website traffic and app downloads by optimizing subject lines and CTAs in email marketing, leading to a significant boost in open rates and clicks.

DOCHI

JAN 2024 - MAR 2024

SOCIAL MEDIA MANAGER (CONTRACT)

  • Developed B2C focused content calendars, increasing audience engagement and reach by 200% on Instagram.

  • Produced high-quality photography, video, and graphic design delivering 5 assets per week to maintain brand aesthetic, support campaign initiatives, and enhance audience interaction across multiple social media platforms.

BIGEYE AGENCY

JAN 2023 - JUL 2023

SOCIAL MEDIA & GRAPHIC DESIGN INTERN

  • Produced and scheduled weekly content, including videos, blog outlines, graphics, and captions. Managed post approvals and automated publishing through HeyOrca to maintain a consistent content flow.

  • Researched, proposed, edited, and assisted in studio photoshoots with skincare products and models for over four campaigns that were used for marketing materials, product photos, and social media posts.

  • Developed and managed a UGC-focused content calendar, scheduling educational posts on ingredient benefits while securing user-generated content by reaching out to customers for photo permissions. Also coordinated with influencers to create authentic product testimonials, strengthening brand credibility and engagement.

PROGRAMS

SKILLS

Excel

Microsoft Word

Power Point

Google Suite

Adobe Photoshop

Adobe After Effects

Adobe Illustrator

Sony Vegas Pro

EDUCATION

EDUCATION

JAN 2019 - MAY 2023

Bachelor's Degree

UNIVERSITY OF CENTRAL FLORIDA

Major: Advertising & Public Relations

GPA: 3.8
Awards: Excellence in Action, Dean's List

Clubs: Quotes, Filipino Student Association & FOB

JAN 2013 - DEC 2015

SEMINOLE STATE COLLEGE

Associate's Degree

GPA: 3.7

Clubs: Phi Theta Kappa

JUN 2012

High School Diploma

PINE RIDGE HIGH SCHOOL

GPA: 3.78

Clubs: International Thespian Society, Theatre Troupe (President), Choir, National Honor Society, Key Club, Link Crew

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